Creating QUGE-TIPS:
How The Board of Directors helped Q-tips® ‘Get in there!’
Q-Tips® and 3Headed Monster partnered with The Board of Directors to create a commercial campaign that extended beyond the screen—bringing the brand to life through bold production design, craftsmanship, and consumer engagement.
Our team oversaw the full creative execution, from concept to build, culminating in the creation of a six-foot-tall Q-tips® product known as QUGE-TIPS by Q-tips® injecting new life into a legacy, time tested brand.
Production Oversight
Creative conception and direction
Oversight by the Director on all aspects of the job
Commercial production management
Art direction and visual world-building
Casting and wardrobe
Virtual production
Custom set builds
Make it stand out.
How do you make an everyday household product feel unexpected, collectible, and culturally relevant—while staying true to the brand’s clean, iconic identity? The goal was to elevate Q-tips® through premium production and a physical object that could live both on-screen and in the real world.
End-to-end work.
How do you make an everyday household product feel unexpected, collectible, and culturally relevant—while staying true to the brand’s clean, iconic identity? The goal was to elevate Q-tips® through premium production and a physical object that could live both on-screen and in the real world.
What we did.
The QUGE-TIPS by Q-tips®
Designed and built a custom 6-foot-tall Q-tips®
Engineered as a physical product, not just a prop turning scale into personality
Custom Packaging
Designed and fabricated bespoke packaging for the QUGE-TIPS by Q-tips®
Elevated the object into a retail-ready collectible
Maintained brand consistency at an exaggerated scale
The film.
The Board of Directors and Director Adam Littke led the commercial motion project and its production crew to fully realize the :90 Infomercial for Q-tips® and the agency 3Headed Monster. Adam managed talent performances, camera and lighting, art direction, virtual production, wardrobe, hair and make-up, and styling. The Board of Directors’ producers and production team oversaw budget, schedule, logistics, and crew. The commercial was shot entirely on stage at The Board Studios utilizing it’s stage and Volumetric wall.
Creatively the director added multi-faceted layers to the narrative of Bruce Neptune and his universe. This piqued viewer interest in learning more about the backstory of the characters and brand.
Upon initial release social activity and viewership grew exponentially for Q-tips®.
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Squarespace